FOR IMMEDIATE RELEASE
Strive Pharmacy Introduces Hydrate+, a Pharmacist-Formulated, Sugar-Free Electrolyte Drink Mix
Sugar-free stick-pack blend pairs core electrolytes with taurine, magnesium bisglycinate, and prickly pear extract for a whole-person take on everyday hydration support.
Mesa, AZ — [7/27/2026] — Today, Strive Pharmacy announced the launch of Hydrate+, a pharmacist-formulated, sugar-free electrolyte drink mix designed for people who want to add electrolytes to water without added sugar or artificial sweeteners. Formulated with sodium, potassium, and magnesium, and rounded out with taurine, prickly pear extract, and vitamin B6, Hydrate+ reflects Strive's whole-person approach to wellness: with hydration support that considers the full picture, not just fluid replacement.
Each single-serve stick delivers 500 mg sodium from pink Himalayan salt, 250 mg potassium as potassium citrate, and 125 mg magnesium as magnesium bisglycinate, alongside 1.2 g taurine, 350 mg prickly pear extract, and 1 mg vitamin B6. This formula contains 0 g sugar and 15 calories per serving, sweetened with stevia and allulose rather than artificial sweeteners.
Electrolytes are minerals that help support fluid balance, healthy nerve signaling, and muscle function—needs that become more relevant when sweat loss climbs during exercise, sauna sessions, hot weather, and travel. Hydrate+ is designed to meet those moments with a portable, sugar-free option that goes beyond flavored water.
"We didn't want to build another hydration product that stops at sodium and sugar. Hydrate+ is what happens when pharmacists formulate for the whole person—thoughtful ingredients, no artificial sweeteners, and a format that fits real routines. Industry minimums aren't our maximums, and this formula is our way of raising the baseline for what everyday hydration support can look like," said Joey Elkins, Pharmacist, Strive Pharmacy.
A closer look at the formula
Hydrate+ was formulated to cover more of the hydration story rather than a basic salt-and-sugar mix:
- Sodium (500 mg, from pink Himalayan salt): one of the primary electrolytes lost in sweat, involved in fluid balance, healthy nerve signaling, and muscle contraction.
- Potassium (250 mg, as potassium citrate): works closely with sodium and supports normal cell function.
- Magnesium (125 mg elemental, as magnesium bisglycinate): a chelated form chosen for its absorption profile; involved in energy-related processes and healthy neuromuscular function.
- Taurine (1.2 g): a naturally occurring amino acid (not an electrolyte) that helps cells manage fluid balance at the cellular level.
- Prickly pear extract (350 mg): a botanical addition included for its naturally occurring antioxidant components, including polyphenols, vitamin C, and betalains.
- Vitamin B6 (1 mg): may support amino acid metabolism and normal energy utilization.
Format and flavors
Each box of Hydrate+ includes 30 single-serve stick packs with three flavors: 10 Desert Lime, 10 Salted Watermelon, and 10 Striveberry. Each stick is designed to mix into 16 to 20 oz of cold water, making it easy to keep a serving in a gym bag, sauna bag, desk drawer, carry-on, or car. Directions call for up to two servings daily on high-sweat days, or as directed by a healthcare professional.
Availability
Hydrate+ will be available exclusively at shop.strivepharmacy.com. For product information, imagery, or samples, members of the press may contact the media contact listed below.
Learn more
Strive Pharmacy has also published an educational resource, "Sugar-Free Electrolyte Drink Mix: What to Know Before You Choose One," covering what sugar-free electrolyte drink mixes are, how to compare formulas, and what to look for when choosing one.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Consult a healthcare provider before use, particularly if you have kidney disease; have been advised to limit potassium, sodium, or magnesium; take potassium-sparing medications, an ACE inhibitor, an ARB, or spironolactone; take medications that may interact with magnesium; or are pregnant or nursing.
About Strive Pharmacy
Strive Pharmacy is on a mission to make personalized medicine mainstream. Built on quality, customization, and a people-first approach to care, Strive is rethinking what a pharmacy can be, one prescription, one formula, one person at a time. Through brick-and-mortar partnerships and telehealth collaborations alike, Strive is bringing a more human, individualized standard to modern medicine. For more information, visit Strive Pharmacy's website at https://www.strivepharmacy.com/.
Media Contact
Lisa Salazar | StrivePharmacy@jconnelly.com | Strive Pharmacy
